This image depicts exactly the modern view of addiction. It has become a celebrity “must have” to have been to rehab, then leave again. And also the celebrity “must have” to commodify yourself and all that happens in your life. This news tabloid is on a newsstand that is advertising tesco, pets and the lottery. The fact that this “reformed” addict headline can be placed there is ridiculous. This headline is selling a myth, and reducing addiction to something that can be sold. It is selling the “dream”, when the reality of becoming clean means leaving your old life, thought process, friends, family. The idea of welcoming people in to the “new” perfect life that they have doesn’t portray the reality of being an addict.

This is a low quality image of the idea that fruit machines and petty gambling are a part of socialising and not taken seriously. This man stands, small in stature, opposite a machine of wonder, twice his size. He stares intently at this machine, drinking a beer, as people sit around him not paying any attention. This is a way of life, and part of our culture. Throughout the hour that I was in this pub, this man would switch religiously between these 2 machines, not leaving them for a minute. Eventually he had won a handful of coins and walked away. But the fact that he had stood there for an hour, putting endless money into these machines and walked away with a handful of coins, he was happy. But if this way of using a fruit machine is normality then isn’t that strange? How nobody batted an eyelid at him. I will explore this more by going into bookies and taking “secret” images of the people within. To see the reality behind the exterior, in the same way that you see the reality behind the addiction.

This amusement arcade almost appears to look like a sex shop. It gives nothing away from the exterior apart from the idea that this shop will make you happy; it will entertain you and amuse you. The idea of it being masked on the outside intrigues you more, the shiny curtains in the window beckoning you inside. The idea of hidden glamour, and total innocence, this place is for fun. Contrasting with the 2 fire alarms outside, which should show the true reality.
“Not so Las Vegas 3+4” welcomes us to what lies beneath the exterior. So after being drawn in by this idea of fun, amusement and innocence we are confronted with the reality. Mirrored ceilings, garishness and cheap carpets. This amusement arcade is selling the idea of glamour, but the reality is that this place can enable you not pay your bills. This innocence can wreck people’s lives. And the reality of the appearance of this arcade almost tells you that. “Not so Las Vegas 4”, almost looks like a set, the chairs, the bin, it is all set up so you can sit there happily for hours. It almost looks like a dingy nightclub; this set is built around the idea of gambling.




This idea of a child waiting outside a bookies comes directly from my Mothers life, as a child she was made to wait outside the bookies for her Dad. This idea makes me uneasy, how a Father could actually ask their child to wait while they bet. But this does happen; an addict would prioritise making a bet over their child. These images are the ones that I will delve into more. The repercussions of addiction, and the actions you make against your loved ones when you are an addict.




Sophie, some interesting ideas here. I think you have two issues to raise and discuss, firstly you need to pay attention as to how you images are constructed, framed and put together. Pay attention to where the camera is - consider how the Bechers and their followers put together images. You have identified an interesting project. The second point is almost in contradiction to the first! You need to consider perhaps some subterfuge -- hidden cameras and lenses etc. Have a look at the work of Paul Graham and unemployment offices and some of Martin Parr's work -- Parr is on film just walking in to a supermarket was a large camera and then walking out. Whatever you do use the creative energy or try to get round this problem to make some more pictures. Then produce an edit with captions/contextual information to help us see what you want is to see. A
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