Foxy Bingo.

Foxy Bingo (c)

So, Foxy Bingo. We've all seen the adverts which basically consist of middle class, young, fun women who have swapped a night on the town for a night of gambling online. Foxy bingo is portrayed as a fun replacement of general activities of these women, in the particular advert i saw, a woman inside a clean living room with a glass of wine, smiling away then she was walks towards a computer where she sits down to play. I find it interesting that foxy bingo is aimed at young women. Not all women, but "attractive,fun,happy" young women. The idea of online gambling is like gambling but almost without the stigma. I once knew a man who quit his job because he became a permanent online gambler, i could never get my head around this. He thought it was fantastic, but the reality of this was that he never left his room and stayed up all night in the hope that he would have a big win. Back to Foxy Bingo, at one point Katie Price was the face of the website, playful yet provocative images were published of katie posing with "Foxy", another set of images were published where Katie was photographed in bed looking happy with her laptop, with immaculate make up and immaculate hair. Getting somebody like Katie Price to be the face of this website shows us already the image they are trying to get out there, young, sexy girls come gamble! This idea really got me thinking about what the real women who did stay in, and gambled on this website were like. And actually if the gambling wasn't always that fun. The website itself almost works like the amusement arcade did in my one of my previous posts, it is bright and sparkly in a hope of drawing you in,£5 free deals and such. But behind the "fun,harmless" approach they try to portray what about if women become so obsessed with this that they end up betting their last £50 on this, because after all its suppose to be harmless fun. So i decided to do a few images almost playing against the idea of the website, where a young woman is gambling, and the woman isn't made up perfectly, but she's a real woman. The kind of woman who would play online gambling, and who isn't always happy and up for a laugh but a woman who has developed a problem with online gambling. I don't really enjoy taking staged images but i felt that i wanted to do something that contrasted with the general view of Foxy Bingo, because we would never really see the real side of it.

The images tell a story, it starts off just as presumed, in with a glass of wine, but it quickly changes as it is obvious that she isn't the kind of woman that Foxy Bingo is trying to attract, because she is somebody who does have a problem with gambling. I love the shabbiness of the woman, she is breaking down, and franticly looking through her credit cards trying to remember if she had any money on any of them.